What Fashion Week is Really Like
March 12, 6pm - 8pm
Have you ever wondered what Fashion Week really looks like for the people who work in the industry? PR, Talent Manager, Designer, Street Style Photographer and Beauty Blogger: behind the runways and the hype, there are a huge range of professionals who play a part in pulling together an event like Fashion Week.
At this candid event, a handful of professionals involved in this year’s Fashion Week will talk about the real, day-to-day elements of their jobs in contributing to Melbourne’s fashion scene. This is a great opportunity for anyone interested in fashion or wanting to pursue a career in fashion, to understand what their work is really like.
After hearing from each speaker, you’ll have your chance to ask the panel questions. We will wrap up with a glass of bubbles and a chance to meet fellow creative professionals.
Speakers:
Genevieve Day
Genevieve Day founded digital talent agency Day Mgmt in 2015 before an 'influencer' was the millennial buzzword that it is today.
Day Mgmt now represents 20 leading social influencers and media personalities across Australia, LA and New York.
In 2019, Day Mgmt also became one of Australia's only influencer agencies to launch a podcast arm, providing influence to brands across multiple platforms.
Karen Woo
Karen Woo is a Melbourne-based Fashion Photographer and Film Maker, who has travelled to London, New York and Paris Fashion Week to capture street style. She is renowned for creating editorial-like street style images, fashion campaigns and social media work for the likes of WSGN, Bally, Sofitel, Dior, Calvin Klein, Samsonite, and more. She is an official partner and presenter for Nikon Australia and Profoto Global photography brands. Karen cannot wait to meet you all and share how street style photography has transformed her photography career into a thriving one.
Gemma Watts
Gemma Watts has been a part of Australia’s media landscape since early 2012, working as a journalist, photographer and MC across the fashion and beauty spheres.
2016 saw Gemma launch glowjournal.com, an editorial platform on which she has collaborated with Mecca Cosmetica, Bobbi Brown, Tom Ford, Estée Lauder, Armani, La Roche Posay, By Terry and Omorovicza. September 2018 saw Gemma launch the Glow Journal podcast, giving listeners a behind the scenes look at the business of beauty. The podcast reached Number 1 on the iTunes Arts Chart within hours of launching, peaked at 14 on the National iTunes Chart across all categories that same day and was featured in the Number 1 spot on iTunes’ New & Noteworthy after just two episodes- a position it maintained for two weeks.
Gemma also owns and operates Glow Journal Creative, the content creation subdivision of the Glow Journal brand.
Indianna Roehrich
Indianna founded Simply Social Management in May 2015 as she felt traditional media was no longer fulfilling the needs of modern businesses. To help brands create immediate, frequent and meaningful communication with consumers, Indianna utilised digital technologies and Social Media. Indianna has modernised the way countless businesses communicate with their customers.
Effie Kats
Effie Kats founded Zachary the label in 2013, operated for 5 years and is now making custom clothing. Effie is about to launch her online webstore and podcast which is solely female focused with a view to promote female empowerment. She also owns a jewellery label called 'Dead End Lovers' and she's just launched a basics line called 'bayse brand'.