How to turn Fashion Illustration into a career: An Introduction

Both successful fashion illusrators in their own right, Mads Francis and Sarah Darby built a creative business as a platform for themselves and other creatives to share their work and expertise.

At this informal event, Mads and Sarah will talk about their journeys as illustrators and how they built their businesses.

They will cover:

- How to get started.

- How to work with the brands you want.

- How to collaborate and with whom.

- Guidelines around how to get to your pricing.

Mads and Sarah will answer any questions you may have and there will be a chance to network with buddying aspiring creatives.

Drinks and Nibbles provided.

What Fashion Week is Really Like

March 12, 6pm - 8pm

Have you ever wondered what Fashion Week really looks like for the people who work in the industry? PR, Talent Manager, Designer, Street Style Photographer and Beauty Blogger: behind the runways and the hype, there are a huge range of professionals who play a part in pulling together an event like Fashion Week.
At this candid event, a handful of professionals involved in this year’s Fashion Week will talk about the real, day-to-day elements of their jobs in contributing to Melbourne’s fashion scene. This is a great opportunity for anyone interested in fashion or wanting to pursue a career in fashion, to understand what their work is really like.
After hearing from each speaker, you’ll have your chance to ask the panel questions. We will wrap up with a glass of bubbles and a chance to meet fellow creative professionals.
Speakers:

Genevieve DayGenevieve Day founded digital talent agency Day Mgmt in 2015 before an 'influencer' was the millennial buzzword that it is today.Day Mgmt now represents 20 leading social influencers and media personalities across Australia, LA and New … — **Genevieve Day**
Genevieve Day founded digital talent agency Day Mgmt in 2015 before an 'influencer' was the millennial buzzword that it is today.
Day Mgmt now represents 20 leading social influencers and media personalities across Australia, LA and New York.
In 2019, Day Mgmt also became one of Australia's only influencer agencies to launch a podcast arm, providing influence to brands across multiple platforms.

Karen WooKaren Woo is a Melbourne-based Fashion Photographer and Film Maker, who has travelled to London, New York and Paris Fashion Week to capture street style. She is renowned for creating editorial-like street style images, fashion campaigns and… — **Karen Woo**
Karen Woo is a Melbourne-based Fashion Photographer and Film Maker, who has travelled to London, New York and Paris Fashion Week to capture street style. She is renowned for creating editorial-like street style images, fashion campaigns and social media work for the likes of WSGN, Bally, Sofitel, Dior, Calvin Klein, Samsonite, and more. She is an official partner and presenter for Nikon Australia and Profoto Global photography brands. Karen cannot wait to meet you all and share how street style photography has transformed her photography career into a thriving one.

Gemma WattsGemma Watts has been a part of Australia’s media landscape since early 2012, working as a journalist, photographer and MC across the fashion and beauty spheres.2016 saw Gemma launch glowjournal.com, an editorial platform on which she has … — **Gemma Watts**
Gemma Watts has been a part of Australia’s media landscape since early 2012, working as a journalist, photographer and MC across the fashion and beauty spheres.
2016 saw Gemma launch glowjournal.com, an editorial platform on which she has collaborated with Mecca Cosmetica, Bobbi Brown, Tom Ford, Estée Lauder, Armani, La Roche Posay, By Terry and Omorovicza. September 2018 saw Gemma launch the Glow Journal podcast, giving listeners a behind the scenes look at the business of beauty. The podcast reached Number 1 on the iTunes Arts Chart within hours of launching, peaked at 14 on the National iTunes Chart across all categories that same day and was featured in the Number 1 spot on iTunes’ New & Noteworthy after just two episodes- a position it maintained for two weeks.
Gemma also owns and operates Glow Journal Creative, the content creation subdivision of the Glow Journal brand.

Indianna RoehrichIndianna founded Simply Social Management in May 2015 as she felt traditional media was no longer fulfilling the needs of modern businesses. To help brands create immediate, frequent and meaningful communication with consumers, Indi… — **Indianna Roehrich**
Indianna founded Simply Social Management in May 2015 as she felt traditional media was no longer fulfilling the needs of modern businesses. To help brands create immediate, frequent and meaningful communication with consumers, Indianna utilised digital technologies and Social Media. Indianna has modernised the way countless businesses communicate with their customers.

Effie KatsEffie Kats founded Zachary the label in 2013, operated for 5 years and is now making custom clothing. Effie is about to launch her online webstore and podcast which is solely female focused with a view to promote female empowerment. She al… — **Effie Kats**
Effie Kats founded Zachary the label in 2013, operated for 5 years and is now making custom clothing. Effie is about to launch her online webstore and podcast which is solely female focused with a view to promote female empowerment. She also owns a jewellery label called 'Dead End Lovers' and she's just launched a basics line called 'bayse brand'.

MAUDE Studio.

Thursday 14th March - Sunday 17th March.

We are delighted to host MAUDE studio, our favourite sparkling accessory brand, at the Creative Hub. A Sparkle Symposium pop up of bedazzling activities, starting with a private launch party on Wednesday 13th March. We open to the public on Thursday 14th for customers to experience and purchase each handmade, bespoke accessory.

On Thursday night, MAUDE studio takes over our regular Drink and Draw session with a Sparkle and Sparkling theme. Come and embellish a little something of your own with her sparkling treasures.

For the first time ever MAUDE studio will take appointments to create custom pieces.

MAUDE studio Sparkle Symposium will be open until Sunday 17th at 4pm.

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SOCIAL STORYTELLING

Join Dan Castano (street style photographer) and Bianca O'Neill (fashion journalist and blogger) for a night of discussion about how to tell your story on social media.How do you convey your brand story through your copywriting, captions and imagery? Writing social captions and blog posts can be overwhelming - as can curating the perfect visual feed. These two experts will discuss what it takes to create engaging stories that make an impact within your social media tribe, encourage sharing and virality, and drive engagement. Join a Q&A and networking session at the end to ask all the questions you've wanted to ask about creating a successful social media presence.

BOOK HERE

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An insider's guide to fashion writing: how to break into the business

BOOK NOW

Join Melissa Singer (The Age) and Bianca O'Neill (Herald Sun, Fashion Journal) for a night of discussion about being a fashion writer in the age of new media.

From copywriting for fashion clients or your own fashion business, to fashion blogging and fashion journalism, they will discuss style, technique, pitching to media and clients, and professionalism.

Learn from their own experiences, failures and successes, and join a Q&A and networking session at the end to ask all the questions you've wanted to ask about fashion writing.

Micky In The Van showings.

Sunday 3rd March 10am until 6pm

Come and view the latest Autumn/Winter 19 collection from Micky In The Van straight off the runway at VAMFF. Have an opportunity to see the collection close up, try on pieces and pre-order from the collection before it’s available to the general public. You will Aldo have the opportunity to meet the designer, Estelle Michaelides, and her collaborators from the runway show, all whilst enjoying a glass of bubbles. We look forward to see you!